Sustainable Swimwear Blog l Recycled materials l Pursuit the Label

How to care for your sustainable swimwear

How to care for your sustainable swimwear

While a good tan is bound to fade, when cared for properly, your swimsuits colour should be just as vibrant as the day you first tried it on! We kn...

International Women's Day: Virgin Start Up 50/50 pledge

In honour of International Women's Day, Co-Founders of Pursuit, Annabel & Hannah look back to a highlight of 2019; when they sat down with The ...

Pursuit x Ocean Unite

“The Ocean covers 70% of the Earth’s surface, nevertheless, it is still woefully under protected, with only 2% strongly protected from destructive ...

The design process behind our 5x sell out swimsuits

Our signature styles and the two swimsuits that have been a total hit this year... the Rash & the Viper Sculpt, here is all you need to know ab...

Molly-Mae Hague is bringing bond girl to Barbados

Love Island babe Molly-Mae jetted off to Barbados this week to film an exciting project where she was spotted absolutely rocking our Viper Sculpt s...

Love Island 2019: The year that Love Island became sustainable

Love Island 2019: The year that Love Island became sustainable. All the looks and where to buy them.

Women's Health, Make a Splash, June 2019.

This month we're super excited to see our Rash Suit in colour Mist in the June 2019 issue of one of our favourite health magazines, Women's Health!...

Cosmopolitan, Splash Hits, June 2019.

The Viper Suit in Psyco' Pink from our SS19 Ultra Pink Infusion Capsule is featured in this months Cosmopolitan magazine, in the feature entitled S...

Pursuit talks fast fashion vs slow fashion, microplastics and the future of sustainability

We are coming up to our one year anniversary from the date we launched our SS18 collection on May 28th. What a memorable year it will have been! No...

Celebrating International Women's Day!

Females all over the globe unite together every year on March 8th to celebrate a day dedicated to themselves… So we ask what does this day actually...

The female CEO leading the growth of e-com retailer Silkfred: Emma Watkinson.

It's not everyday that a highly successful CEO of a leading e-commerce business agrees to sit down with you and share all of her wisdom! We wer...

Interview with Sam McCarthy, founder of Ivywake, the British Sustainable Clothing Company

Last month we showcased Pursuit for the first time at No Planet B festival, ‘the inclusive community for the conscious generation’. We’re going to ...

The Monaco Edit

Emily Shak, Scottish/Lebanese Fashion blogger glowed as she relaxed and enjoyed the stunning views of Monaco from the front of a beautiful Yacht w...